The YOC Flip Ad was implemented as a first mover campaign together with Nespresso and UM PanMedia and played out programmatically via VIS.X.
The focus of the ad is dynamics and creative implementation: Depending on his registered location, the user will be shown one of the three creatives best matching the weather.
The “flip character”, which is created by scrolling up and down, inititates a change of static images and/or video animations. With its scroll behaviour, the user can control the ad individually and review it at any time.
Such an attention-grabbing ad not only creates brand awareness but also extraordinary interaction.