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YOC Your Opinion Counts copyright by YOC AG

About YOC

Founded in 2001, YOC has created a marketplace for innovative and non-intrusive digital ad formats and delivers them across all programmatic and direct trading channels.

We want to deliver a better advertising experience to everyone.

That is why we invented VIS.X®, our proprietary ad tech platform, and combined it with our extensive media reach.

With our long-standing expertise, we develop ad products, that create impressive brand awareness with high-impact results. We want advertisers to reach their objectives whilst we enhance the user-experience.

We at YOC are connected through an authentic and positive team spirit, that also includes our customers. This is the foundation of our collaboration.

We are committed to this mission – every day.

In May 2001 a Porsche hung from a crane on Potsdamer Platz in Berlin with the message “Cash or Crash?!” – In just one week, around 100k mobile phone users voted via text whether the cash value of the Porsche should be raffled or the car should be dropped. Finally, it fell to a depth of more than 50 meters. We realized the power of mobile and how you could reach out and engage with people.  That’s when YOC – ‘Your Opinion Counts’ – was born.

Back then ‘Your Opinion Counts’ was the slogan describing YOC’s business: Reaching people on their mobile devices and providing them with the information, they were really interested in.

Not much has changed since then. Our vision remains the same – reaching people on their most personal device, entertaining and inspiring them and generating a desire for new products and brands. Technology has changed rapidly however and YOC has successfully progressed and evolved every step of the way: The change from mobile to smartphones, from SMS to WhatsApp, from standard banners to engaging formats. Best mobile-first advertising is what drives us to develop new products and solutions every day.

Being one of the first Mobile Advertising IPOs in 2006, YOC has remained a young company with a flat hierarchy and dynamic working culture. We now have 80+ employees across seven European sites, striving to make a useful and sustainable contribution to the advertising market.

Leadership team


Fascinated by the posibilities of the advertising industry, Dirk Kraus founded YOC in 2001. His idea of connecting users and brands through mobile devices became a reality with YOC. As one of the very first entrepreneurs in mobile advertising, he facilitated in shaping the mobile advertising industry to what it has evolved into today. After completing his studies, at the renowned WHU Otto Beisheim School of Management, Dirk gained several years of experience in strategy development at Roland Berger Strategy Consultants. Since then, Dirk positioned YOC as one of the leading providers in the market - his next mission is to establish VIS.X® as the renowned platform for highly effective programmatic advertising.


In his position as CTO, Evgenij Tovba oversees the global technology strategy of YOC. He leads the teams of tech-geniuses that are responsible for the development of the company's advertising and programmatic products as well as proprietary technology, IT operations and product marketing. Evgenij – mostly known as Jeff – plays a key role in YOC's strategic shift to become a digital ad tech player and the development and implementation of the VIS.X® platform.

Managing Director YOC Mobile Advertising GmbH

As Managing Director, Jan Gräwen and his sales force in Berlin and Düsseldorf have established YOC as one of the biggest players for Mobile Advertising in Germany. Formerly in senior management positions at Ströer and YOC, Jan's vision today is to further develop his teams and operations to be as dynamic as the market itself and to implement the programmatic transformation without compromising on quality, service or creativity.

Managing Director YOC CEE GmbH

Maximilian Pruscha established YOC as the leading mobile advertising player in Austria. Under his leadership as Managing Director of YOC CEE, he executed Austria's very first mobile advertising campaign. In 2017 alone almost 1000 campaigns have been successfully fulfilled. He and his team regularly win awards for best reliability and implementation of the most creative campaigns. Max's approach is not only to constantly grow his team and operations in Austria, but also to extend YOC's business to other eastern European countries.

Country Manager YOC Poland

With several years of working experience in the advertising and mobile industry, Country Manager of YOC Poland, Wojciech Nowanski took up the challenge to establish the company's operations in this new market. With market insights and technical know-how, Wojciech and his team managed to establish an impressive and sustainable growth. He is recognized for his speed of execution and quality of service.

Managing Director YOC Spain

With over 25 years of experience in the media industry, Nacho Azcoitia, Managing Director of YOC Spain, is a recognized expert in European digital advertising. He was Commercial Director at MSN-Microsoft Spain and Managing Director at Yahoo! Spain and Italy. Since 2015 forward-thinking Nacho established a strong team in Spain to position YOC at the top of the game and deliver best-in-class mobile advertising. Over the last years, he successfully managed to ramp up business operations and to implement YOC's transition to an ad tech player in Spain.

Managing Director YOC Netherlands

As the Netherlands Managing director, Marcel Udo is in charge of strategic business operations and the development of buyer and publisher relations. His online advertising experience started back in 2001, and as of 2007 his main focus being on programmatic advertising. With a total of 14 years working for Telegraaf Media Groep, a Netherlands leading newspaper organization, Marcel has been able to build a comprehensive European publisher network. Marcel’s vision is to help open another European market by strengthening YOC’s activities in the Netherlands.

Director Human Resources

As Director Human Resources Jenny Pippow and her team are continuously working on growing HR measures in the same way that YOC operates: individually tailored, future-driven and with a focus on high quality. Bringing in her experience from working for Google and her specialization in working with young professionals, Jenny knows how to create an inspiring and motivating work environment that drives each employee to be at the top of their game. Jenny's mission is to guide the further international expansion of YOC on the HR side.

Director Finance

As the YOC Group's Director Finance, Sebastian Bauermann is running the financial management of the company. Sebastian excels at budget planning, investment controlling, treasury management and process controlling. His daily work includes internal reporting to the board of directors and the supervisory board. Besides managing the SAP enterprise resource planning system applied by YOC, Sebastian is also a stakeholder of our platform and UI development team.

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