Products Close
YOC Your Opinion Counts copyright by YOC AG

About YOC

Founded in 2001, YOC has created a marketplace for innovative and non-intrusive digital ad formats and delivers them across all programmatic and direct trading channels.

Our vision is to deliver a better advertising experience for everyone.

Our premium publishers benefit from high monetization – thereby we are supporting quality journalism to remain free and independent.

Advertisers get the opportunity to increase awareness of their brands and products in combination with high-quality advertising inventory as well as large media reach.

At the same time, mobile users receive exceptional advertising messages that are relevant to them without being disturbed in their reading flow.

To optimally meet the needs of these parties, we have developed VIS.X®, our leading technology platform for high-impact advertising, and combined it with our attention-grabbing advertising formats.

At YOC, we are united by an authentic and positive team spirit that also involves our customers. This is the foundation of our collaboration.

We feel committed to this mission – every day.

In May 2001 a Porsche hung from a crane on Potsdamer Platz in Berlin with the message “Cash or Crash?!” – In just one week, around 100k mobile phone users voted via text whether the cash value of the Porsche should be raffled or the car should be dropped. Finally, it fell to a depth of more than 50 meters. We realized the power of mobile and how you could reach out and engage with people.  That’s when YOC – ‘Your Opinion Counts’ – was born.

Back then ‘Your Opinion Counts’ was the slogan describing YOC’s business: Reaching people on their mobile devices and providing them with the information, they were really interested in.

Not much has changed since then. Our vision remains the same – reaching people on their most personal device, entertaining and inspiring them and generating a desire for new products and brands. Technology has changed rapidly however and YOC has successfully progressed and evolved every step of the way: The change from mobile to smartphones, from SMS to WhatsApp, from standard banners to engaging formats. Best mobile-first advertising is what drives us to develop new products and solutions every day.

Being one of the first Mobile Advertising IPOs in 2006, YOC has remained a young company with a flat hierarchy and dynamic working culture. We now have 80+ employees across seven European sites, striving to make a useful and sustainable contribution to the advertising market.

Leadership team


Fascinated by the possibilities of the advertising industry, Dirk Kraus founded YOC in 2001. His idea of connecting users and brands through mobile devices became a reality with YOC. As one of the very first entrepreneurs in mobile advertising, he facilitated in shaping the mobile advertising industry to what it has evolved into today. After completing his studies, at the renowned WHU Otto Beisheim School of Management, Dirk gained several years of experience in strategy development at Roland Berger Strategy Consultants. Since then, Dirk positioned YOC as one of the leading providers in the market - his next mission is to establish VIS.X® as the renowned platform for highly effective programmatic advertising.


In his position as CTO, Evgenij Tovba oversees the global technology strategy of YOC. He leads the teams of tech-geniuses that are responsible for the development of the company's advertising and programmatic products as well as proprietary technology, IT operations and product marketing. Evgenij – mostly known as Jeff – plays a key role in YOC's strategic shift to become a digital ad tech player and the development and implementation of the VIS.X® platform.


As Managing Director, Jan Gräwen and his sales force in Berlin and Düsseldorf have established YOC as one of the biggest players for Mobile Advertising in Germany. Formerly in senior management positions at Ströer and YOC, Jan's vision today is to further develop his teams and operations to be as dynamic as the market itself and to implement the programmatic transformation without compromising on quality, service or creativity.


Maximilian Pruscha established YOC as the leading mobile advertising player in Austria. Under his leadership as Managing Director of YOC CEE, he executed Austria's very first mobile advertising campaign. In 2017 alone almost 1000 campaigns have been successfully fulfilled. He and his team regularly win awards for best reliability and implementation of the most creative campaigns. Max's approach is not only to constantly grow his team and operations in Austria, but also to extend YOC's business to other eastern European countries.


As the YOC Group's Director Finance, Sebastian Bauermann is running the financial management of the company. Sebastian excels at budget planning, investment controlling, treasury management and process controlling. His daily work includes internal reporting to the board of directors and the supervisory board. Besides managing the SAP enterprise resource planning system applied by YOC, Sebastian is also a stakeholder of our platform and UI development team.

Country Manager YOC Poland

With several years of working experience in the advertising and mobile industry, Country Manager of YOC Poland, Wojciech Nowanski took up the challenge to establish the company's operations in this new market. With market insights and technical know-how, Wojciech and his team managed to establish an impressive and sustainable growth. He is recognized for his speed of execution and quality of service.

Managing Director YOC Switzerland

In his position as Managing Director YOC Switzerland, Dario Piccinno is responsible for the entire Swiss business unit of YOC AG. With his entrepreneurial mindset, Dario founded a number of start-ups, including theINDUSTRY AG, which was acquired by YOC AG in 2022. Through his education in marketing and business management as well as over 15 years of experience in online marketing with a focus on digital special advertising formats, he has gained extensive professional expertise.

Managing Director YOC Switzerland

An innovative mind with technical understanding and programming knowledge - that's Patrick. After years in the Swiss advertising industry - on the media, agency as well as corporate side - the Zurich native reinvented himself and founded his own company. The focus: his expertise paired with his innovative strength. The result: a company that focuses on inventing unique advertising media and shaking up the advertising universe. At YOC, he brings his cumulative knowledge to bear, develops the Swiss advertising market further, and ensures unique experiences online.

Get to know us even better.

Find press releases and articles about YOC in our Newsroom.

Go to Newsroom

Yes, One Crew! Be part of it.

Why it's worth working at YOC and how to get started.

Join us now