In June 2020, Apple announced the plan to restrict the Identifier for Advertisers (IDFA). With the release of iOS 14.5 these restrictions are now coming into effect and raise many questions in the mobile ecosystem.
Google blocking 3rd-party cookies in Chrome as of January 2022 is the last in the chain of steps taken by major browsers in an attempt to address user privacy issues. Now it's time to establish new solutions and technological innovations.
by Nielsen & YOC | With advertising budgets shifting to mobile devices, the industry is focusing on finding innovative ways to reach consumers. More and more advertisers are turning to high-impact ad formats. But how does the use of these formats affect brand awareness?