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DMEXCO 2019 - It was a blast!

We talked programmatic!

This year’s DMEXCO, where marketing and media professionals, creatives and tech-enthusiasts met, exceeded our expectations. You have not visited our booth? We quickly summed up all hot topics around YOC:

VIS.X Update:

  • Pre-targeting: From now on we only provide relevant traffic with the desired targeting in our premium environments, without additional settings on the DSP side.
  • Viewability: We guarantee the greatest possible visibility for the campaign and offer vCPM as a billing model in the programmatic environment.
  • Creation by YOC: We achieve the greatest possible awareness for campaigns through special formats – we are happy to create these in-house and make them available for booking on the DSP side.

Ad Formats Update:

  • The YOC Augmented Reality Experience can be used in many large formats such as the YOC Mystery Ad or the YOC Understitial Ad.
  • Within the ads, users can dive directly into the advertised world of experience and test products in their real environment using the smartphone camera.

We are looking back to a very successful event and can’t wait for DMEXCO 2020.