Berlin/Madrid/Warsaw/Vienna 9th of July 2020 – The mobile first ad technology company YOC is expanding its product portfolio with the YOC Branded Takeover product line, which ensures increased attention for international advertisers. The YOC Branded Takeover consists of a combination of different YOC high-impact advertising formats within a mobile website and achieves a significantly increased advertising impact by repeatedly addressing the advertiser’s brand or product.
YOC continuously provides the premium segment of the digital advertising market with high-quality and innovative advertising formats. Like all YOC products, the YOC Branded Takeover can be purchased programmatically via the company’s own trading platform VIS.X®.
VIS.X® is the only technology platform in the advertising market that enables the fully automated purchase of high-impact products. In this way, the YOC Group secures a sustainable competitive advantage in the technologically highly complex programmatic media trading.
The YOC Branded Takeover was successfully launched on an international basis in Germany, Austria, Poland and Spain. Among the first customers to purchase the new YOC format via VIS.X® are Mercedes-Benz, Samsung, Amazon, ING Bank and L’Oréal. Due to the high interaction values of the YOC Branded Takeover as well as the consistently excellent response from advertising customers, the company expects a boost in sales.
Dirk Kraus, CEO of YOC AG: “The continuous development of new advertising products, which can be traded programmatically and with high reach via our platform VIS.X®, clearly differentiates YOC from other companies in the digital AdTech market.
YOC is a mobile-first ad technology company dedicated to creating the best possible digital advertising experience for advertisers, publishers and users. With VIS.X®, the next generation programmatic trading platform, YOC combines efficient media trading with high-impact advertising formats. Customers are given the opportunity to increase brand awareness through high-quality advertising inventory. Renowned premium publishers are connected to the platform and offer a global reach. With a proprietary technology stack and many years of experience, YOC is known for excellent, high-quality service and fast execution. The company was founded in 2001 by Dirk Kraus and has been listed in the Prime Standard of Deutsche Börse since 2009. YOC has offices in Berlin, Düsseldorf, Hamburg, Madrid, Warsaw and Vienna. Further information can be found at yoc.com.