Berlin, 01.03.2016 – YOC, one of Europe’s leading suppliers of data-driven mobile advertising solutions, is launching its new premium product – the YOC Hub. With its newly designed business intelligence tool YOC is providing publishers with the possibility of managing, evaluating and optimising their marketing activities in a concentrated form.
With its intuitive operation the YOC Hub provides publishers with statistics about their ongoing campaigns, in the process combining all YOC demand channels such as direct marketing, programmatic selling and classical mediation in a single dashboard. A detailed overview of the utilisation of the marketed inventory and all business-related success factors enables a full analysis and optimisation of the monetisation strategy applied. An entirely new breakthrough on the market is represented by the evaluation and automatic billing function in relation to the tracking of viewable ad impressions (vCPM) for the mobile advertising formats developed by YOC in-house.
Interfaces enable the consolidated data to be integrated without difficulty into the existing infrastructure of the individual publisher. This also gives the media partners involved the opportunity to benefit from the extended reporting functionalities of the YOC Hub and integrate them into their existing processes.
The new premium service tool is being introduced gradually at all YOC locations. Prestigious publishers from Germany, Spain and Poland have already participated in the completed beta phase of the YOC Hub, and have been able to boost their efficiency.
“For YOC maintaining our international publisher relationships, an outstanding level of customer service and the effective monetisation of premium mobile inventory are essential and sustainable pillars of our corporate philosophy. We are therefore delighted that – in the form of the YOC Hub – we can provide our partners with a high-performance BI tool. In addition to service quality, it also offers value in the form of transparency and control,” comments YOC board member Michael Kruse.
Since its foundation in 2000, YOC has been a pioneer and market leader for mobile advertising, and is currently the leading independent provider of mobile advertising solutions within Europe. Thanks to its ground-breaking technologies such as Programmatic Media Trading and Programmatic Data Targeting, YOC enables advertisers to access specific target groups and make efficient use of their advertising budgets. YOC provides its own SDK infrastructure, a publisher frontend and innovative advertising formats for optimised marketing of mobile advertising inventory. Top international advertisers such as Microsoft, Google, Mercedes-Benz, Vodafone, Coca-Cola, Dior and Samsung work with YOC to implement several thousand campaigns across Europe every month. YOC has an impressive, high-quality mobile premium inventory comprising a portfolio of over 300 international publishers, with extensive coverage and guaranteed brand safety – both for branding and for performance goals. Through its platforms, YOC reaches around 40 million Internet users per month in Europe. In 2012, YOC received the Mobile Gold Award from Cannes Lions for the YOC Mystery Ad format. YOC has been listed in the Prime Standard on the Frankfurt Stock Exchange since 2009, and today it employs 70 people at offices in Berlin, Düsseldorf, London, Madrid, Warsaw and Vienna.
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