Berlin, 16 March 2016 – YOC AG (Frankfurt, Prime Standard, ISIN DE0005932735) expects 20 per cent revenue growth year-on-year for the first quarter of 2016. The mobile advertising company thus continues to follow the growth path taken in financial year 2015.
After the development in the D-A-CH region was already crucial for revenue growth in the second half of 2015, the foreign subsidiaries contributed to revenue growth in the first quarter of 2016 by means of winning relevant partners for cooperation, recruiting specialists for the mobile programmatic advertising branch and introducing further innovative products.
In particular the Spanish subsidiary continued with its successful development and is likely to achieve more than 70 per cent revenue growth as compared to the same period of the previous year.
For the further internationalisation of their business activities, YOC Group opened a new location in Poland in Q1 2016. In addition to renowned Polish media companies, SHAZAM – the worldwide leading mobile app for audio and TV recognition – trusts in YOC’s marketing expertise.
Dirk Kraus, YOC AG Management Board: “We are pleased with the rise in revenue. Nevertheless, we are well aware that the adopted corporate strategy needs to be implemented sustainably and rigorously.”
Since its foundation in 2001, YOC has been a pioneer and market leader for mobile advertising, and is currently the leading independent provider of mobile advertising solutions within Europe. Thanks to its ground-breaking technologies such as Programmatic Media Trading and Programmatic Data Targeting, YOC enables advertisers to access specific target groups and make efficient use of their advertising budgets. YOC provides technical solutions and creative mobile advertising formats for optimised marketing of mobile advertising inventory. Already in 2012, YOC received the Mobile Gold Award from Cannes Lions for the YOC Mystery Ad format. Top international advertisers from all industries such as Microsoft, Google, Mercedes-Benz, Vodafone, Coca-Cola, Dior and Samsung work with YOC. The company has an impressive, high-quality mobile premium inventory comprising a portfolio of over 300 international publishers, with extensive coverage and guaranteed brand safety – both for branding and for performance goals. Through its technology platforms, YOC reaches mobile internet users worldwide. YOC has been listed in the Prime Standard on the Frankfurt Stock Exchange since 2009, and has offices in Berlin, Düsseldorf, London, Madrid, Warsaw and Vienna.