Berlin, 04 February 2016 – YOC AG (Frankfurt, Prime Standard, ISIN DE0005932735) records around 17 per cent revenue growth for the final quarter of 2015. This also means that for the first time in three years the company faces revenue growth in the full financial year on annual comparison.
The positive development of YOC Group stems from growth in all regions. In particular, the D-A-CH branches realised strong revenue growth in Q4/2015, amounting to around 31 per cent in the German domestic market and Austria. The Spanish subsidiary saw a revenue increase of around 33 per cent after successfully building a new team and winning relevant partners (e.g. Shazam). Even so, this location still fell short of the original expectations. In the British market, positive effects from the repositioning begun in the second half of 2015 added to an improved performance in Q4/2015.
YOC continued to push forward with positioning itself as a premium provider of mobile programmatic advertising in the last quarter of 2015 and further expanded its data-driven mobile ad solutions in the automated trade of mobile inventory. Overall, the development of products promising higher gross yields has a positive effect on revenue and results. Gross proceeds in FY/2015 will be at around 33 per cent, a 1 per cent rise year-on-year (FY/2014: 32 per cent; FY/2013: 29 per cent). As soon as Q1/2016, YOC will introduce further innovative high-priced mobile advertising products into the market.
Dirk Kraus, YOC AG Management Board: “The chosen strategic direction is beginning to generate revenue growth. The revenue increase from Q4/2015 and the continuously improved gross yield are important components of a sustainable corporate development. In the current first quarter of 2016, a consolidation of the positive trend is becoming apparent.”
Since its foundation in 2000, YOC has been a pioneer and market leader for mobile advertising, and is currently the leading independent provider of mobile advertising solutions within Europe. Thanks to its ground-breaking technologies such as Programmatic Media Trading and Programmatic Data Targeting, YOC enables advertisers to access specific target groups and make efficient use of their advertising budgets. YOC provides its own SDK infrastructure, a publisher frontend and innovative advertising formats for optimised marketing of mobile advertising inventory. Top international advertisers such as Microsoft, Google, Mercedes-Benz, Vodafone, Coca-Cola, Dior and Samsung work with YOC to implement several thousand campaigns across Europe every month. YOC has an impressive, high-quality mobile premium inventory comprising a portfolio of over 300 international publishers, with extensive coverage and guaranteed brand safety – both for branding and for performance goals. Through its platforms, YOC reaches around 40 million Internet users per month in Europe. In 2012, YOC received the Mobile Gold Award from Cannes Lions for the YOC Mystery Ad format. YOC has been listed in the Prime Standard on the Frankfurt Stock Exchange since 2009, and today it employs 70 people at offices in Berlin, Düsseldorf, London, Madrid and Vienna.
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