Berlin / Warsaw – 17 February 2016 – YOC, a leading provider of data-driven mobile advertising solutions in Europe, has announced an exclusive partnership with music discovery app Shazam. The announcement coincides with the opening of their new office in Poland.
Following the successful cooperation between the two companies in Spain and Austria, Shazam will extend its partnership to extend its advertising strategy in the Polish market. The world’s leading app for audio and visual recognition has agreed an exclusive agreement which will expand its reach through YOC’s publisher network. It will be using YOC’s leading mobile advertising technology platform and formats as well as their knowledge and skills in European markets.
Dirk Kraus, founder and member of the Management Board of YOC: “Poland is an attractive location because the demand for high quality mobile advertising products is increasing in this region. The supply side in Poland is in its infancy and we believe that there are excellent opportunities for our products in this market. We are confident that we will be able to achieve the same leading position we enjoy in other European regions, and we are delighted that Shazam will be part of our publisher portfolio from the very beginning.“
Josh Partridge, Director, EMEA/LATAM & Canada at SHAZAM: “Following the highly successful partnerships in Spain and Austria we will be working with YOC to expand our advertising strategy in Poland. In YOC we have found a technologically strong partner operating on an international basis that’s helping us to market our mobile app successfully across Europe.”
In addition to Shazam, other prestigious Polish media have already agreed to cooperate with YOC. YOC’s operations in Poland will be headed by Wojciech Nowański, Country Manager YOC Poland, whose professional experience in mobile advertising and mobile technology at Nokia and Microsoft provide him with the necessary skills and expertise to develop this market.
Shazam is one of the world’s most popular apps, used by more than 120 million people each month to magically connect to the world around them. Building on its pioneering leadership in music identification, Shazam now helps people discover, interact with, and share video, audio, or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods, and retail stores — and now Shazam lets music fans follow their favorite artists to see their Shazams and share in the thrill of discovery. The app has exceeded 20 billion total Shazams since its launch, and users Shazam over 20 million times each day. Follow us on Twitter @shazam or for more information, visit www.shazam.com.
Since its foundation in 2000, YOC has been a pioneer and market leader for mobile advertising, and is currently the leading independent provider of mobile advertising solutions within Europe. Thanks to its ground-breaking technologies such as Programmatic Media Trading and Programmatic Data Targeting, YOC enables advertisers to access specific target groups and make efficient use of their advertising budgets. YOC provides its own SDK infrastructure, a publisher frontend and innovative advertising formats for optimised marketing of mobile advertising inventory. Top international advertisers such as Microsoft, Google, Mercedes-Benz, Vodafone, Coca-Cola, Dior and Samsung work with YOC to implement several thousand campaigns across Europe every month. YOC has an impressive, high-quality mobile premium inventory comprising a portfolio of over 300 international publishers, with extensive coverage and guaranteed brand safety – both for branding and for performance goals. Through its platforms, YOC reaches around 40 million Internet users per month in Europe. In 2012, YOC received the Mobile Gold Award from Cannes Lions for the YOC Mystery Ad format. YOC has been listed in the Prime Standard on the Frankfurt Stock Exchange since 2009, and today it employs 70 people at offices in Berlin, Düsseldorf, London, Madrid, Warsaw and Vienna.
Head of Corporate Communication