Berlin 21/03/2017 – By filling the newly created position of Chief Technology Officer, YOC AG is continuing to drive its transformation into a product and technology provider of innovative mobile advertising.
The company is thereby increasing its focus on developing new products and technologies. In his new role, Evgenij Tovba will be supporting sole member of the board Dirk Kraus with the strategic leadership of the company in matters of technology and will be mainly responsible for the growth of the product-based business. Tovba, who has been working at the company since 2009 and previously held the position of Director of Technology, will focus on consistently expanding the YOC product portfolio and developing new mobile advertising solutions for partners and customers. Besides product management and marketing, he will also be responsible for the expansion of the technical infrastructure for the mobile programmatic selling unit. The 31-year-old has already driven a number of pioneering developments within the company: in addition to innovative outstream products, he also launched the YOC Hub, a business intelligence tool for publishers.
“Evgenij Tovba has been decisive in shaping the strategic orientation of YOC towards a product and technology provider with his expertise and leadership qualities”, said CEO and founder Dirk Kraus.
An image of Evgenij Tovba is available for download here: Evgenij Tovba Image
Since its foundation in 2001, YOC has been a pioneer and market leader for mobile advertising, and is currently the leading independent provider of mobile advertising solutions within Europe. Thanks to its ground-breaking technologies such as Programmatic Media Trading and Programmatic Data Targeting, YOC enables advertisers to access specific target groups and make efficient use of their advertising budgets. YOC provides technical solutions and creative mobile advertising formats for optimised marketing of mobile advertising inventory. Already in 2012, YOC received the Mobile Gold Award from Cannes Lions for the YOC Mystery Ad format. Top international advertisers from all industries such as Microsoft, Google, Mercedes-Benz, Vodafone, Coca-Cola, Dior and Samsung work with YOC. The company has an impressive, high-quality mobile premium inventory comprising a portfolio of over 300 international publishers, with extensive coverage and guaranteed brand safety – both for branding and for performance goals. Through its technology platforms, YOC reaches mobile internet users worldwide. YOC has been listed in the Prime Standard on the Frankfurt Stock Exchange since 2009, and has offices in Berlin, Düsseldorf, London, Madrid, Warsaw and Vienna.
PR & Marketing Manager