Berlin, November 30 2022 – The ad tech company YOC AG (Frankfurt, Prime Standard, ISIN: DE 0005932735), the creator of VIS.X®, the technology platform for High-impact advertising at scale, announces the launch of NOMI® – the latest innovative platform module of VIS.X®. Following our mission to deliver a better advertising experience for everyone, NOMI® optimizes trading performance at the intersection of a broad range of High-impact advertising products of YOC, premium supply traded in the VIS.X platform and brand advertising goals of Fortune 500 clients of YOC.
NOMI® aggregates innovative trading algorithms based on an integration of machine-learning prediction, statistical and historical data as well as the performance of publisher ad units over time. This central intelligence of the VIS.X Platform will therefore operate with all products, countries‚ and channels within YOC. The algorithm offers optimization with full flexibility, as it works on both, programmatic deals with a high trading volume and on an individual insertion order basis.
Thanks to the proprietary platform approach of VIS.X® and hundreds of different measurement points, the algorithm determines the optimal intersection between placement, display options, YOC ad formats, and campaign goals. NOMI® incentivizes publishers for well-performing units on their inventory, yielding in higher payouts. Advertisers will benefit from NOMI® through significantly increased KPI’s as the algorithm automatically identifies a combination of YOC ad product and a publisher that will deliver the best results for their specific campaign goals.
“Our product and engineering team has launched NOMI® as a result of the vast experience from employing our high impact ad products at scale within our technology platform VIS.X®. Unlike common trading algorithms in the market, NOMI® operates completely independently from browser cookies, user identification or ID solutions. Advertisers will be able to decide whether they want to buy a specific YOC High-impact ad product or let NOMI® do the magic and select the best approach for them while optimizing towards a specific KPI,” says Ilya Mavrychev, Head of VIS.X® Platform. “With NOMI®, advertisers will benefit from the full range of YOC’s proprietary technology across all channels while running on brand-safe, premium supply.”
“Since YOCs’ inception, we aim for creating an exciting brand experience in the digital advertising world – and now we are taking it to the next level using a sophisticated advanced technology built right into the heart of our VIS.X® Platform,” says Dirk Kraus, CEO and founder of YOC. “This is an important milestone for the YOC Group, and we are now making NOMI® generally available to all clients on our platform.”
YOC is a technology company and develops software for the digital advertising market. By combining its programmatic trading platform VIS.X® and YOC’s high-impact advertising formats, the company enables an optimal advertising experience for advertisers, publishers and users of the internet and mobile apps. By using VIS.X® and YOC’s high-impact advertising formats, advertisers are able to increase their brand awareness in combination with high-value advertising inventory. Renowned premium publishers offer global media reach and benefit from the high monetization of VIS.X®. As a pioneer of mobile advertising, YOC has been on the market since 2001 and has been listed in the Prime Standard of the Frankfurt Stock Exchange since 2009.