Vienna/Berlin, 24.05.2016 – In cooperation with Mindshare and Unilever YOC, a leading provider of mobile advertising in Europe, launched a campaign series with the new YOC Inline Video Ad. Thanks to the so-called ‘video ad serving template tag’ (VAST tag) with its variable applications, the mobile advertising format developed by YOC is in line with the predominant technical market standards applied by the Media Rating Council (MRC) and the Interactive Advertising Bureau (IAB).
The VAST standard is a particular feature of the YOC Inline Video Ad: this is an XML structure which enables the playout and extensive measurement of digital video formats across platforms. The automatic start-stop function integrated into the YOC Inline Video Ad facilitates precise measurement of visibility.
The embedding of the product video within the editorial context ensures that the surfing activities of users are not interrupted at any time. The video is not activated until the ad appears in the user’s line of vision. If the user scrolls the video out of his or her line of vision the video is paused. This function enables billing on the basis of visible impressions, which means that the advertiser pays only for playouts which users have actually seen. In addition, the comprehensive sound support function with a ‘mute’ and ‘sound’ button contributes to the usability of the YOC Inline Video Ad. A click on the ad takes the user to the advertiser’s landing page.
As a leading manufacturer of consumer goods and first mover, Unilever decided in favour of the YOC Inline Video Ad for a number of campaigns on behalf of its prestigious brands. The eye-catching video advertising format met with a highly positive response, among others for the “Echt natürlich!” (“Really natural”) campaign on behalf of Knorr.
Betina Kitzler, Head of Marketing Savoury/Dressing AT, is impressed by the flexibility of the new advertising format: “In designing the campaigns it was important to us to access customers without being too intrusive. Our success in this can be ascribed mainly to the user-friendly features of the YOC Inline Video Ad.”
Friederike Müller-Wernhart, CEO of Mindshare, comments: “The YOC inline video ad fulfils our customer’s high expectations of a branding effect which makes a strong statement. The use of VAST tags makes mobile campaigns more transparent, enabling a more precise evaluation and measurement of their success.”
Maximilian Pruscha, Managing Director YOC CEE Austria, adds: “We make it a matter of priority to adapt our formats to the behaviour of users. At the same time we want to enable our advertisers to get the best possible return on their advertising investment. We are therefore continuing to develop the kind of innovative and user-centred formats which we have already implemented in the form of the YOC Understitial Video and the YOC Inline Video Ad.”
Since its foundation in 2001, YOC has been a pioneer and market leader for mobile advertising, and is currently the leading independent provider of mobile advertising solutions within Europe. Thanks to its ground-breaking technologies such as Programmatic Media Trading and Programmatic Data Targeting, YOC enables advertisers to access specific target groups and make efficient use of their advertising budgets. YOC provides technical solutions and creative mobile advertising formats for optimised marketing of mobile advertising inventory. Already in 2012, YOC received the Mobile Gold Award from Cannes Lions for the YOC Mystery Ad format. Top international advertisers from all industries such as Microsoft, Google, Mercedes-Benz, Vodafone, Coca-Cola, Dior and Samsung work with YOC. The company has an impressive, high-quality mobile premium inventory comprising a portfolio of over 300 international publishers, with extensive coverage and guaranteed brand safety – both for branding and for performance goals. Through its technology platforms, YOC reaches mobile internet users worldwide. YOC has been listed in the Prime Standard on the Frankfurt Stock Exchange since 2009, and has offices in Berlin, Düsseldorf, London, Madrid, Warsaw and Vienna.
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