YOC AG: Technological milestone through VIS.X® direct integration with US platform Xandr
Berlin, 2nd of Sepember 2020 –The ad tech company YOC AG (ISIN DE0005932735) has reached a further strategic milestone through direct integration with the US purchasing platform Xandr. The YOC Group is now making the inventory of the company’s proprietary trading platform VIS.X® available to a significantly larger number of potential customers on the Open Market as well as in private deals.
The demand side platform (DSP) Xandr, which belongs to the AT&T Group, is, after Google and the Nasdaq-listed US company The Trade Desk, with which the direct integration to VIS.X® was established in the 2019 financial year, one of the globally significant purchasing platforms in the automated trade of digital advertising inventory (programmatic advertising).
Dirk Kraus, CEO of YOC AG: “Our efforts to enable all advertisers to purchase our self-developed, highly effective advertising products automatically via our technology platform VIS.X® will be greatly expanded through direct integration with Xandr. This will generate increased demand and thus the scaling of VIS.X®.”