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Press release

YOC expects up to 20 per cent growth in financial year 2016

  • YOC Group with double-digit growth in all quarters of financial year 2016
  • For the first time growth in all countries in the fourth quarter of 2016 thanks to programmatic sale of self-developed mobile advertising products
  • Further rise of turnover and gross profit in financial year 2017

Berlin, 23. November 2016 – YOC AG (Frankfurt, Prime Standard, ISIN DE0005932735) expects up to 20 per cent revenue growth for the full financial year 2016. The positive development throughout the financial year so far is followed by a successful ongoing final quarter of 2016. As a consequence, the revenue per employee is increasing to around kEUR 220 (previous year: kEUR 184).

YOC Group’s positive development in the fourth quarter of the current financial year is based on growth in all countries. Owing to personnel measures and the increased introduction of programmatic products, the company will record revenue growth in the UK for the first time again. This is welcome news, as the British location is of special significance for YOC Group, being a trailblazer in the international mobile advertising market.

Dirk Kraus, member of the Management Board and founder of YOC AG: “The formation as a product based provider of mobile advertising who realises optimal monetising for its partners through programmatic channels within the scope of private marketplaces as well as traditional direct trade leads to a sustainable increase of revenue and gross profit.” The company expects a further rise of the gross profit margin to 35 per cent in the current financial year (previous year: 33 per cent).

“For financial year 2017 we expect a further growth of revenue and the gross profit margin. Meanwhile, the cost structure will remain stable”, Dirk Kraus explains. 

About YOC 

Since its foundation in 2001, YOC has been a pioneer and market leader for mobile advertising, and is currently the leading independent provider of mobile advertising solutions within Europe. Thanks to its ground-breaking technologies such as Programmatic Media Trading and Programmatic Data Targeting, YOC enables advertisers to access specific target groups and make efficient use of their advertising budgets. YOC provides technical solutions and creative mobile advertising formats for optimised marketing of mobile advertising inventory. Already in 2012, YOC received the Mobile Gold Award from Cannes Lions for the YOC Mystery Ad format. Top international advertisers from all industries such as Microsoft, Google, Mercedes-Benz, Vodafone, Coca-Cola, Dior and Samsung work with YOC. The company has an impressive, high-quality mobile premium inventory comprising a portfolio of over 300 international publishers, with extensive coverage and guaranteed brand safety – both for branding and for performance goals. Through its technology platforms, YOC reaches mobile internet users worldwide. YOC has been listed in the Prime Standard on the Frankfurt Stock Exchange since 2009, and has offices in Berlin, Düsseldorf, London, Madrid, Warsaw and Vienna. Find out more at


Martina Serwene
Head of Corporate Communications
+49 30 726 162 322