Whitepaper
Attention Economy
Successful Advertising in an Overcrowded Digital Landscape
June 2025

In a digital world flooded with advertising, capturing real user attention has become the new benchmark for marketing success.
Our whitepaper “Attention Economy – Successful Advertising in an Overcrowded Digital Landscape” reveals how modern attention metrics like APM (Attention per Mille) set new standards.
Discover:
- Why attention is the most valuable currency in digital marketing
- How high-impact formats cut through the noise
- Real-world success insights, including a case study with Tchibo
- 5 proven strategies to drive brand lift and engagement
- How YOC’s AI-powered ad solutions deliver measurable impact
Ready to turn visibility into attention — and attention into results? Download the full whitepaper and transform your campaign effectiveness today.