Focus Attention

In today’s digital world, attention is everything.

Our latest study with Lumen Research and YOC explores how high-impact ad formats are reshaping the attention economy. With consumers exposed to numerous ads daily, standing out is more challenging than ever.

Does high-impact advertising increase attention?

The study shows that YOC high-impact formats drive significantly higher attention than standard ads, with key metrics like viewable impressions and dwell time confirming this on both mobile and desktop. Using Attention per Mille (APM), Lumen measured that YOC’s formats performed up to 5.8 times better than standard formats. Additionally, 6 out of 10 surveyed reported increased interest in the brand or product after engaging with these ads.

Download the study to uncover insights that can enhance your advertising strategy!