Case Studies
Tchibo GmbH
How high attention drives significant brand uplift
June 2025

Turning seconds into loyalty!
Tchibo’s mobile-first branding success: To strengthen its brand in the kidswear segment, Tchibo launched a high-attention mobile campaign in collaboration with YOC and Lumen. The result? A significant uplift in brand awareness and purchase intent.
Download the case study to discover:
- How interactive ad formats increase user engagement
- Which KPIs prove the power of attention
- What made this campaign exceed all industry benchmarks