Case Studies

Tchibo GmbH

How high attention drives significant brand uplift

June 2025

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Turning seconds into loyalty!

 

Tchibo’s mobile-first branding success: To strengthen its brand in the kidswear segment, Tchibo launched a high-attention mobile campaign in collaboration with YOC and Lumen. The result? A significant uplift in brand awareness and purchase intent.

Download the case study to discover:

  • How interactive ad formats increase user engagement
  • Which KPIs prove the power of attention
  • What made this campaign exceed all industry benchmarks