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Research Studies

From Awareness to Action

Does High-Impact advertising provoke over engagement?

May 2023

A cover of the research study showing an A4 page with a cropped photo of a smiling person with a phone in their hand. There are pink and purple circles with different white icons of hearts and thumbs up coming out of the phone. The coves has the name of the research study on it. On the right side, there's two logos on top of each other in very dark blue. Top logo is Nielsen, bottom logo ist YOC.

Nielsen and YOC have now successfully collaborated for the third time and conducted another exciting research study.

After the first study proved the effectiveness and the second study the efficiency of high-impact advertising media, the third study is dedicated to the topic of user engagement. 

The study analyzes the following three questions in detail:

  • Do users interact with high-impact ads compared to standard banners?
  • What effect does user engagement have on the perception of advertising media and the brands and products advertised?
  • Does user engagement in the context of high-impact advertising lead to an increase in the key figures in the lower funnel?

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