Back to overview

Whitepaper

IDFA is going away

Ein Leitfaden zur Vorbereitung auf iOS 14.5

August 2020

A cover of the whitepaper showing a turquoise to dark blue gradient with two pages on it. The first page has the name of the research study on it and an app window that says "Ask app not to track" and "Allow". The second page shows a text page from the whitepaper.

Im Juni 2020 kündigte Apple an, den Identifier for Advertisers (IDFA) einzuschränken. Mit der Veröffentlichung von iOS 14.5 treten diese Einschränkungen nun in Kraft und werfen viele Fragen im mobilen Ökosystem auf.

MORE FROM YOC

A cover of the research study showing and A4 page with technical abstract illustration in dark and light blues. The coves has the name of the research study on it. On the right side, there's two logos on top of each other in very dark blue. Top logo is Nielsen, bottom logo ist YOC.

The Effectiveness of High-Impact Ad Formats

June 2020

Research Studies

nespresso_case_study_resources_25

Nespresso

February 2021

Case Studies

A cover of the research study showing an A4 page with a cropped photo of a smiling person with a phone in their hand. There are pink and purple circles with different white icons of hearts and thumbs up coming out of the phone. The coves has the name of the research study on it. On the right side, there's two logos on top of each other in very dark blue. Top logo is Nielsen, bottom logo ist YOC.

From Awareness to Action

May 2023

Research Studies