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Our Mission

At YOC, we aim to create a unique connection between premium publishers, advertisers, and users in the digital space. To advance this mission, we develop leading technology through our high-impact advertising products and solutions, as well as the VIS.X® platform, which revolutionizes both programmatic and direct trading of highly effective ad formats. Premium publishers benefit from enhanced monetization, while advertisers gain the opportunity to boost brand and product awareness through high-impact ad formats and solutions, coupled with extensive media reach. YOC began in 2001 with the “Cash or Crash?!” campaign, where users voted via SMS on whether a Porsche should be dropped from a crane or won – a pioneering use of mobile devices as an advertising tool that made a significant impact. The Porsche drop marked the inception of YOC ("Your Opinion Counts"), one of the pioneers in mobile advertising. The slogan “Your Opinion Counts” already reflected our core philosophy: engaging and exciting people in the digital realm. Today, YOC is a leading provider in digital brand advertising. Since June 2006, the company has been listed on the Prime Standard of the Frankfurt Stock Exchange, and we have continuously expanded our international presence since 2009. For more information, visit our Investor Relations section.