The Effectiveness of High-Impact Ad Formats

With advertising budgets shifting to mobile devices, the industry is focusing on finding innovative ways to reach consumers. More and more advertisers are turning to high-impact ad formats.

But how does the use of these formats affect brand awareness?

The joint study by Nielsen and YOC answers this question by analyzing the relationship between different ad formats and brand advertising metrics:

• Brand Recall & Ad Recall
• Ad Likeability & Creative Impact
• Brand Perception
• Intention to buy