Introducing Identity Intelligence

The industry's diverse identity solutions hinder finding reliable alternatives to third-party cookies for tracking, causing challenges for publishers and ad tech platforms in maximizing traffic coverage with data-rich audiences.

Finding the right techniques to implement new solutions for audience targeting becomes crucial for future targeting methods.

YOC tackles the challenges by introducing Identity Intelligence in its proprietary platform VIS.X® and incorporating a multi-ID approach that allows to use a variety of reliable universal identifiers as anchors for collecting user data.

The case study proves that:

• By introducing Identity Intelligence Solution in its VIS.X® Platform, YOC increases the reach of sociodemographic targeting in cookie less browsers by 800%.
• Sociodemographic Targeting is still possible and will remain possible once third-party cookies are gone from Chrome too.