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Whitepaper

IDFA is going away

A guide to getting ready for IOS 14.5

August 2020

A cover of the whitepaper showing a turquoise to dark blue gradient with two pages on it. The first page has the name of the research study on it and an app window that says "Ask app not to track" and "Allow". The second page shows a text page from the whitepaper.

In June 2020, Apple announced the plan to restrict the Identifier for Advertisers (IDFA). With the release of iOS 14.5 these restrictions are now coming into effect and raise many questions in the mobile ecosystem.

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