From Awareness to Action

Nielsen and YOC have now successfully collaborated for the third time and conducted another exciting research study.

After the first study proved the effectiveness and the second study the efficiency of high-impact advertising media, the third study is dedicated to the topic of user engagement. 

The study analyzes the following three questions in detail:

• Do users interact with high-impact ads compared to standard banners?
• What effect does user engagement have on the perception of advertising media and the brands and products advertised?
• Does user engagement in the context of high-impact advertising lead to an increase in the key figures in the lower funnel?