Case Studies
Baloise
Baloise achieved outstanding results by adopting the VIS.X® Identity Intelligence
30.01.2025

Baloise, in partnership with Essence Mediacom, aimed to reach rather a special audience of people interested in effective insurance solutions. The challenge was to find a high-quality target group that met this definition while ensuring maximum visibility and engagement for the brand's campaign.
As one of the early adopters in Switzerland, Baloise took a forward-thinking step by moving away from third-party cookies and piloting the VIS.X® Identity Intelligence. This enabled efficient, data-driven targeting with alternative identifiers, ensuring campaigns ran smoothly even on cookie-restricted browsers like Safari.
By combining audience insights with contextual signals, Baloise achieved outstanding results, maximizing key KPIs even in a complex environment.