HIGH ATTENTION OF YOC HIGH-IMPACT AD PRODUCTS PROVEN BY LUMEN EYE-TRACKING STUDY
Berlin, 30 October 2024 - YOC AG, developer of software for the digital advertising market, has conducted a study with the research company Lumen to examine the attention effects of YOC high-impact ad products. Lumen specializes in the measurement of attention metrics of digital advertising formats using specialized eye-tracking technologies.
The performance indicators, such as the number of impressions actually seen and the dwell time, prove the significant increase of Attention compared to standard advertising formats in the mobile environment as well as on desktop devices.
To compare attention levels, Lumen uses the Attention per Mille (APM) indicator, which was up to 5.8 times higher for YOC Ad products than for comparable standard formats. In an associated questionnaire, it was also proven that the attention-grabbing YOC high-impact ad products have a positive effect on brand perception: 6 out of 10 people state an increased interest in the brand or product after the advertising contact.
Maximilian Pruscha, CCO of YOC AG: “After focusing on the visibility of digital advertising in recent years, we are now seeing a clear demand from the market for the topic of advertising attention. Lumen's study approach, based on a technological measurement of attention in the context of eye tracking, makes it possible to tangibly evaluate the attention of users and thus prove the effectiveness of YOC Ad products.”
The full report of the study is available for download here.
ABOUT YOC
YOC is a technology company and develops software for the digital advertising market. By combining its programmatic trading platform VIS.X® and YOC’s high-impact advertising formats, the company enables an optimal advertising experience for advertisers, publishers and users of the internet and mobile apps. By using VIS.X® and YOC’s high-impact advertising formats, advertisers are able to increase their brand awareness in combination with high-value advertising inventory. Renowned premium publishers offer global media reach and benefit from the high monetization of VIS.X®. As a pioneer of mobile advertising, YOC has been on the market since 2001 and has been listed in the Prime Standard of the Frankfurt Stock Exchange since 2009.
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YOC AG
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Tel.: +49-30-726162-0