More Impact for your Holiday Campaigns

In this environment, visibility alone is no longer enough. Brands must actively capture attention, create emotional connections, and remain memorable.

The Challenge of the Holiday Season

In the weeks leading up to the holidays, advertising density rises dramatically:

• Social media feeds are overcrowded
• Email inboxes are flooded 
• Mobile apps push promotions at an almost constant pace 

Standard ad formats struggle to stand out in this cluttered environment. Even TV commercials, historically known for delivering reach at scale, are losing effectiveness. Audiences are increasingly multiscreen, attention is fragmented, and engagement is fleeting.

To be seen during the holiday season, brands need to stand out and do so in a measurable way.

Why High-Impact Creatives Outperform

High-impact creatives differ from traditional ad formats in three key ways:

1. Immersive Design Full-screen formats, motion, and visual depth allow users to fully immerse themselves in the brand message.

2. Interactivity & Gamification Touch, scroll, or quiz-based elements transform passive consumption into active participation, increasing engagement and emotional value.

3. Measurable Attention Metrics such as Attention per Mille (APM) or Time-in-View reveal how much real attention an ad receives — not just whether it was technically served.

The Benefits for Holiday Campaigns

High-impact creatives are especially effective during the holiday season:

Longer engagement time: Moretime spent with the message improves brand 

recall and purchase intent.

Emotional connection: Interactive storytelling creates a festive brand experience

that stays top of mind.

Efficient use of budget: Every impression delivers genuine attention, maximizing 

impact per dollar spent. 

Real-World Examples

Many brands are already leveraging high-impact creatives successfully in their holiday campaigns:

Smart segmentation: Targeting based on interests, purchase history, or location 

increases message relevance.

Measure attention: APM, Time-in-View, and interaction metrics enable data-driven 

optimization in real time. 

Think cross-device: Integrating mobile, desktop, and social channels maximizes 

reach and attention. 

Prioritize storytelling: Emotion is key,especially during the holidays, when festive 

storytelling strongly influences engagement and buying decisions. 

And this is what it can look like:

Strategic Takeaways

To unlock the full potential of high-impact creatives, a strategic approach is essential:

• Smart segmentation: Targeting based on interests, purchase history, or location increases message relevance.

• Measure attention: APM, Time-in-View, and interaction metrics enable data-driven optimization in real time.

• Think cross-device: Integrating mobile, desktop, and social channels maximizes reach and attention.

• Prioritize storytelling: Emotion is key — especially during the holidays, when festive storytelling strongly influences engagement and buying decisions.

Conclusion

In an overcrowded advertising landscape, mere seconds determine whether a message resonates or disappears. High-impact creatives deliver exactly what successful holiday campaigns require: real attention, emotional engagement, and measurable results.

They are not a nice-to-have — but a critical success factor for the holiday season.

We help you bring your holiday campaign to life with high-impact creatives!

Learn more now!