ADVERTISING EFFECTIVENESS GUARANTEED – NEW STUDY BY YOC PROVES THE IMPACT OF HIGH-IMPACT ADVERTISING
Berlin, January 28, 2026 - The ad tech company YOC AG has published a new study on the advertising effectiveness of high-impact advertising along the customer journey. The meta study clearly shows how brand recall, ad acceptance, and purchase intent can be significantly increased through the use of high-impact advertising.
The results are based on more than 30 brand uplift studies that YOC conducted across Europe over the past year together with its partner Reppublika Research & Analytics. The study therefore provides robust, cross-industry evidence of the impact of high-impact advertising along the marketing funnel. The analyzed campaigns from well-known brands demonstrate the measurable contribution that attention-grabbing formats make in today’s marketing mix.
The results at a glance:
- +36 percent brand recall in the awareness phase
- 69 percent ad acceptance after ad exposure
- 44 percent purchase intent after ad exposure, an uplift of 14 percent compared to the non-exposed group
The study shows: High-impact advertising not only makes brands visible, but also has a lasting effect, both emotionally and in terms of activation.
“Advertising effectiveness begins with attention,” says Dirk Kraus, CEO of YOC AG. “And high-impact advertising creates exactly that attention and translates it into brand impact and activation. For CMOs, this means: the open web is not a reach backup, but a strategic impact space for strong brands.”
“YOC takes a holistic approach to measuring the success of digital campaigns: alongside performance KPIs, brand metrics such as awareness, consideration, and activation performance are now particularly in focus,” explains Eva Oberecker-Kurys, Managing Partner at Reppublika Research & Analytics GmbH. “These qualitative evaluation criteria provide a much deeper understanding of the actual campaign impact. At Reppublika Research, we support YOC with our proven standard brand lift approach to deliver sound and comparable insights into brand effectiveness.”
“Agencies and media planners face the challenge of allocating budgets where impact truly happens,” adds Maximilian Pruscha, COO of YOC AG. “The results show that high-impact advertising in the open web not only makes brands visible, but accompanies them throughout the entire decision-making process – from initial awareness to purchase intent. This is where the strategic lever for sustainable growth lies.”
The full study is available for download here.
ABOUT Reppublika Research & Analytics GmbH
Reppublika Research & Analytics operates in Germany, Austria, and Switzerland as well as in Central and Eastern Europe (CEE) and offers market-leading, comprehensive services in the field of quantitative, qualitative, and behavioral market and media research as well as data analysis, with a particular focus on measuring advertising effectiveness.
Since 2001, the company has relied on innovative research solutions and state-of-the-art measurement and analysis methods, and supports its clients with comprehensive consulting services in conducting studies and applying their results. It helps clients achieve market success by promoting effective communication with target groups and improving products and services. The sister company of Reppublika (within the same group) is Talk Online Panel, which gives Reppublika access to online market research panels in 24 European countries (with over 1.3 million members). The service portfolio of Talk Online Panel includes behavioral data technologies such as passive metering and cookie/cookieless tracking, as well as geolocation tracking and the integration of audio listening functions.
ABOUT YOC
YOC is a technology company that develops software for the digital advertising market. With the help of our programmatic trading platform VIS.X®, we enable an optimal advertising experience for advertisers, publishers, and users of the internet and mobile applications. By using VIS.X® and YOC’s attention-grabbing ad formats, advertisers are able to increase attention for their brand and products in connection with high-quality advertising inventory. Renowned premium publishers offer a global media reach and benefit from the high monetization of our VIS.X® platform. The company has been active since 2001 and has been listed in the Prime Standard of the Frankfurt Stock Exchange since 2009.
CONTACT
YOC AG Greifswalder Str. 212 10405 Berlin marketing@yoc.com