YOC AG Partners with Eyeota to Enhance Audience Targeting with a global Privacy-Safe and ID-Agnostic Solution
Berlin, 05 September 2024 – YOC AG, the technology platform for high-impact advertising at scale, announces its strategic partnership with Eyeota, the world’s largest provider of addressable data solutions. This collaboration integrates Eyeota’s extensive, privacy-compliant audience profiles into YOC’s VIS.X® platform, elevating audience targeting capabilities across all markets.
Eyeota offers over 60,000 globally available B2B and B2C audience profiles, categorized by verticals and consumer lifestyles. The integration of these ID-agnostic profiles ensure effective targeting in all YOC markets while maintaining full privacy compliance. Being part of the strong company network Dun & Bradstreet further strengthens Eyeota’s offering with extensive access to qualified and holistic audience targeting data for marketers.
This integration significantly enhances YOC’s targeting solution, the VIS.X® Identity Intelligence, enabling advertisers to target audiences based on socio-demographic factors, interests, and purchase intent, to reach to their best future customers across diverse digital environments efficiently.
“We are excited to integrate Eyeota’s robust audience data into our VIS.X® platform,” said Ilya Mavrychev, Head of Product at YOC AG. “This partnership greatly enhances our ability to deliver precise, privacy-compliant audience targeting across all markets, and marks another important milestone in the advancement of our multi-ID and multi-DMP technology, on which the VIS.X® Identity Intelligence Solution is being based."
“Collaborating with YOC allows us to deliver even more impactful and privacy-safe targeting solutions,” said Georgina Bankier, Vice President, Global Commercial & Platform Partnerships at Eyeota. “By combining our data expertise with YOC’s cutting-edge platform, we are setting new standards for effective, omnichannel advertising.”
This partnership highlights YOC’s commitment to innovative, privacy-conscious advertising solutions that deliver exceptional value to advertisers and consumers alike.
About Eyeota
Eyeota, a Dun & Bradstreet company, is a leading global provider of audience solutions empowering businesses worldwide. Brands and agencies leverage Eyeota to enrich insights, enhance personalization, and transform omnichannel targeting. The enabling ingredient pushing legacy data into digital, Eyeota’s agnostic approach to identity and global data interoperability onboards and activates data assets on behalf of data owners and publishers. Founded in 2010 and acquired by Dun & Bradstreet in 2021, Eyeota operates in Europe, Asia, Australia, and the Americas, creating a new infusion of technology, identity, and connectivity that modernizes data for new digital applications in over 200 countries.
About YOC
YOC is a technology company and develops software for the digital advertising market. By combining its programmatic trading platform VIS.X® and YOC’s high-impact advertising formats, the company enables an optimal advertising experience for advertisers, publishers and users of the internet and mobile apps. By using VIS.X® and YOC’s high-impact advertising formats, advertisers are able to increase their brand awareness in combination with high-value advertising inventory. Renowned premium publishers offer global media reach and benefit from the high monetization of VIS.X®. As a pioneer of mobile advertising, YOC has been on the market since 2001 and has been listed in the Prime Standard of the Frankfurt Stock Exchange since 2009.
Contact
YOC AG Public Relations Greifswalder Str. 212 10405 Berlin Tel.: +49-30-726162-0 pr@yoc.com www.yoc.com