Genius – the world’s biggest encyclopedia of music, is starting brand-advertising in Germany with YOC
Berlin, 27.09.2019 – Genius will be using YOC’s mobile advertising technology platform VIS.X as well as YOC´s knowledge and skills in developing creative and non-intrusive Ad Formats like YOC Understitial® or YOC Mystery Scroller® to monetize their inventory in Germany.
Genius was originally founded as Rap Genius in 2009 and began as a crowdsourced platform for annotating hip-hop lyrics, used by superfans and artists alike. From its foundation in lyrics, Genius has risen to become a leading name in music culture, welcoming artists, producers, and songwriters like Frank Ocean, Billie Eilish, Mariah Carey, Cardi B, Lil Nas X, Rick Rubin, Camila Cabello, and Lin-Manuel Miranda to share the creative process behind their hits.
Genius powers popular streaming integrations within Spotify and Apple Music, and has produced custom programs for brand partners including Nike, Disney and Marvel Studios, Dropbox and Adidas.
Richard Harless, Lead EMEA at Genius: “YOC’s years of experience in marketing young, music-savvy audiences, as well as its tremendous expertise in creative ad-realization and programmatic, have made the difference that we chose YOC”.
Jan Gräwen, Managing Director at YOC Germany: “We are glad that an internationally renowned publisher like Genius has chosen YOC’s product solutions and will successfully accompany the launch in Europe”. Robert Elder, Chief Revenue Officer at Genius: “Genius´s mission to spotlight the deeper meaning behind the music we love resonates with passionate fans and artists all across the world. As we roll out our brand advertising efforts globally, we´re proud to partner with YOC to lead the charge in Germany, home to one of Genius´s largest international communities.”
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About Genius
Genius is the world’s biggest encyclopedia of music. From its foundation in lyrics, Genius has grown to become a leading brand in music, producing popular video series like VERIFIED, Deconstructed, Genius News, and Open Mic and hosting career-spanning live conversations with the likes of Nicki Minaj, The-Dream, and Mariah Carey. Genius reaches over 100 million people monthly across the globe and has over 6.5 million YouTube subscribers. It continues to power the successful “Behind the Lyrics” integration on Spotify and drives a major lyrics integration on Apple Music. Top names in music—including Chance the Rapper, Camila Cabello, Cardi B, Frank Ocean, Billie Eilish, and Lin-Manuel Miranda—use Genius to share the stories behind their songs with the world.
About YOC
YOC is a mobile-first ad technology company, aiming to deliver the best digital branding advertising and therefore driving superior value for advertisers, publishers and users of the mobile internet. With VIS.X®, our next-generation programmatic advertising platform, YOC combines efficient media trading with high impact ad formats. Advertisers using our technology are given the opportunity to create improved awareness for their brands with brand-safe inventory.
Renowned premium publishers benefit from the high monetization offered by our platform VIS.X and offer a global reach at scale. With our proprietary technology stack and a long-standing expertise, YOC is known for providing excellent and continuous high-quality service and fast delivery.
The company was founded in 2001 by Dirk Kraus and is listed in the Prime Standard at the Deutsche Börse Stock Exchange since 2009. YOC operates offices in Berlin, Dusseldorf, London, Madrid, Vienna, Warsaw and Amsterdam. For more information visit yoc.com.
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