2020 was an extraordinary year with extraordinary challenges. The real shopping experience frequently came up short and many touchpoints between brands and customers were missing. In an increasingly digital world, it is becoming harder to attract attention. That’s why, for the launch of its new Vertuo Next coffee machine, Nespresso wanted to create a special mobile advertising experience that was not only attention-grabbing, but also helped customers engage intensively with the coffee machine and playfully learn more about the product. Therefore, the product experience of the analog world was transferred to the digital advertising world in an entertaining way.