We talked programmatic!
This year’s DMEXCO, where marketing and media professionals, creatives and tech-enthusiasts met, exceeded our expectations. You have not visited our booth? We quickly summed up all hot topics around YOC:
- Pre-targeting: From now on we only provide relevant traffic with the desired targeting in our premium environments, without additional settings on the DSP side.
- Viewability: We guarantee the greatest possible visibility for the campaign and offer vCPM as a billing model in the programmatic environment.
- Creation by YOC: We achieve the greatest possible awareness for campaigns through special formats – we are happy to create these in-house and make them available for booking on the DSP side.
Ad Formats Update:
- The YOC Augmented Reality Experience can be used in many large formats such as the YOC Mystery Ad or the YOC Understitial Ad.
- Within the ads, users can dive directly into the advertised world of experience and test products in their real environment using the smartphone camera.
We are looking back to a very successful event and can’t wait for DMEXCO 2020.