YOC shows improved operating performance in Q1 2015
Berlin, 29 May 2015 – YOC AG has published its results for Q1 2015: For the first time since Q4 2012, YOC Group sees a growth in sales revenue. Total revenue increased in the past quarter by 13 % year-on-year to EUR 2.1 million (Q1/2014: EUR 1.8 million).
YOC AG has been among the pioneers for advertising on mobile devices, going “mobile first” since 2001. Although the market environment has changed, there has been a distinct trend towards higher mobile advertising budgets. The focus on our core competence of mobile advertising has increased the company’s responsiveness. This step has enabled YOC to lay the focus, especially of our product development, on the promising market of mobile programmatic advertising, the systematic trade of advertising spaces via automated trade platforms. At the same time, the company has steadily increased its gross profit margin through the application and implementation of new products. By this means, YOC was able to significantly increase the gross profit margin by 19 % year-on-year to 31 %.
In addition, adjustments to the cost structure led to a relief by around EUR 0.8 million in Q1 2015 as compared to the previous year. Due to the improved sales revenues and gross profit margin along with cost reductions, the operating result before interest, taxes, depreciation and amortisation stood at EUR -0.4 million as of 31 March 2015 (Q1/2014: EUR -0.5 million). EBITDA adjusted for special effects from reorganisation and restructuring measures increased by EUR 0.9 million from EUR -1.3 million (Q1/2014) to EUR -0.4 million as of 31 March 2015.
Dirk Kraus, member of the Management Board and founder of YOC: “The improved operating performance gives us cause for optimism. We are convinced that, through the chosen path, we can position YOC as a leading and innovative provider of mobile programmatic advertising.”
With its growth of expertise since 2001, YOC develops innovative digital advertising formats, making them available through its marketplace for both traditional and programmatic buying. With its cutting-edge technology, developed in-house, and tremendous media coverage, the company operates at the forefront of the advertising market. YOC’s proprietary products create positive brand awareness and contribute substantially to changing the advertising market. In this way, advertising clients reach their goals – while at the same time the self-developed, unobtrusive formats improve the user experience. Through its long-standing expertise, transparent procedures and an excellent service, YOC creates trust and equally convinces customers and partners. YOC has been listed on the Prime Standard of the Frankfurt Stock Exchange since 2009, and has offices in Berlin, Düsseldorf, London, Madrid, Warsaw and Vienna.
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