YOC expands reach in Germany, Austria and Poland through partnership with Genius
Berlin, 08.10.2019 – Genius, the world’s largest encyclopedia for music, will use both YOC´s technology platform VIS.X® and its expertise in the development of creative and non-intrusive advertising formats to monetize their inventory in Germany, Austria and Poland.
With Genius, YOC is expanding its publisher network with a strong partner who reaches over 100 million people per month globally and is particularly relevant for a young, dynamic target group.
Genius is integrated with well-known streaming services such as Spotify and Apple Music and produces tailor-made advertising programs for big brands including Nike, Disney, Marvel Studios, Dropbox and Adidas.
Dirk Kraus, CEO of YOC AG: „The partnership with Genius follows our strategy: Our creative advertising formats, our technical know-how and the precise and fast implementation allow us to make ideal use of publishers' advertising space. Not only for classic, but also with programmatic media trading.”
Richard Harless, Lead EMEA at Genius: „YOC´s Years of experience with young audiences with an affinity for music, as well as the enormous expertise in creative advertising and the programmatic world, were the deciding factors for choosing YOC.”
Genius is the world’s biggest encyclopedia of music. From its foundation in lyrics, Genius has grown to become a leading brand in music, producing popular video series like VERIFIED, Deconstructed, Genius News, and Open Mic and hosting career-spanning live conversations with the likes of Nicki Minaj, The-Dream, and Mariah Carey.
Genius reaches over 100 million people monthly across the globe and has over 6.5 million YouTube subscribers. It continues to power the successful “Behind the Lyrics” integration on Spotify and drives a major lyrics integration on Apple Music. Top names in music—including Chance the Rapper, Camila Cabello, Cardi B, Frank Ocean, Billie Eilish, and Lin-Manuel Miranda—use Genius to share the stories behind their songs with the world.