Restructuring of YOC AG successful
Berlin, 02.12.2014 – YOC AG (Frankfurt, Prime Standard, ISIN DE0005932735) announces completion of its restructuring programme according to plan in Q4 2014.
Since October 2013, the company has systematically implemented the strategic objective of focusing on its core segment Mobile Advertising and the concurrent restructuring programme. In total, YOC AG sees a positive equity effect amounting to EUR 6.1 million, as well as a cash inflow of EUR 4.5 million. In line with balance sheet reconstruction measures, all loans have been repaid. No capital increase was necessary for restructuring the company.
Strategic focus on core segment Mobile Advertising
In order to focus on the core segment Mobile Advertising, the subsidiary belboon GmbH was sold at the beginning of the third quarter 2014, discontinuing YOC’s Online Affiliate Marketing activities.
At the end of August 2014, YOC asserted claims from the variable purchase price component at EUR 1.25 million against the acquiring party of their former Mobile Technology segment, which already had been sold in FY 2013.
Repayment of all loan liabilities
During FY 2014, the company repaid all loans with credit institutions and shareholders, and is thus free from loan liabilities.
Development of new products
YOC positions itself more and more as a provider of programmatic mobile advertising. This includes establishing private marketplaces to position the company in the programmatic trading segment, or the launch of YOC’s Programmatic Data Targeting for data based, precise addressing of target groups by advertisers. Promoting product innovations that promise good gross profit lead to an increased gross margin at 30 % during the current financial year (2013: 28 %). On the basis of strategically focusing on programmatic mobile advertising, YOC Group will already see a new increase in turnover in FY 2015.
Strengthening Human Resources
The Group was able to retain highly qualified and motivated specialists for mobile advertising in all six European locations, as well as hire new qualified staff for key positions. Moreover, in Q1 2014, the company was able to win Sacha Berlik and Konstantin Graf Lambsdorff as competent members of the Supervisory Board, supporting Chairman Dr. Nikolaus Breuel.
Adjustments to cost structure
Adjustments to the cost structure will bring a relief of EUR 3.9 million in FY 2014 year-on-year – for FY 2015, further measures to reduce costs up to EUR 0.5 million have already been implemented.
“In the past twelve months, we have worked disciplined and with passion on the successful realisation of the restructuring concept, as well as the transformation of our business model. I want to thank the whole YOC team for their exceptional commitment in recent months, and am looking forward to further fulfilling our strategic goals”, comments Dirk Kraus, Board of YOC AG.
Thus, YOC Group has developed into a Pure Play provider for mobile advertising during FY 2014, as planned. The strategic sales allow the Group to act more dynamic. Our focus is on continuously developing further innovative products for the automated real time trade of mobile advertising spaces, as well as for direct sales.
YOC is a pioneer and innovation leader in mobile advertising and is the leading independent provider of premium mobile inventory in Europe today. With a portfolio of over 300 carefully selected international publishers such as N24, TheSun, Eurosport, Krone, Elle, Runtastic and Publico, YOC offers technology-driven advertising solutions. YOC reaches at least 25 per cent of mobile Internet users in each European market. With its own SDK infrastructure, long-standing expertise and individual consulting, YOC is the ideal partner for publishers. YOC Audience Targeting offers a precise way to address target groups for branding and performance goals. International top brands such as Microsoft, Vodafone, Dior, IBM, Ikea, Coca-Cola, Nokia, Google und Samsung value the innovative power of the company in a highly dynamic mobile advertising market. In 2012, YOC was awarded the Cannes Lions Mobile Gold Award for its YOC Mystery Ad format. YOC has been listed at the Prime Standard of the Frankfurt Stock Exchange since 2006 and employs 70 people at offices in Berlin, Düsseldorf, London, Madrid, Paris and Vienna. Find out more at www.yoc.com.
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