Dirk Kraus takes over at YOC
Dirk Freytag resigns from the company due to illness
Berlin, 02.10.2013 – The mobile advertising specialist YOC AG today announced that founder Dirk Kraus will immediately take over the sole management of the corporation. The former CEO Dirk Freytag has decided to resign due to health reasons.
Founder Dirk Kraus has been again in the company since early September. He founded YOC AG in 2000 and since then has been mainly responsible as CEO for finance and marketing before he retired last year. From now on Dirk Kraus takes over all management-related tasks. Dirk Kraus is a senior expert and helped to transform the mobile advertising environment to what it is today.
„I sincerely thank Dirk Freytag for his work and I personally and professionally regret that he is no longer among YOC’s team. He has done a very good job and I wish him all the best for the future” commented Dirk Kraus, founder of YOC. „Together with our experienced team and our partners, we look forward to further advance the mobile advertising market and develop innovative, customized solutions and branding products”
Together with his team, Dirk Kraus is working to strengthen YOC’s European market leadership position. The focus will be in the coming months to further expand relations with leading publishers. For this purpose the Publisher team will be significantly reinforced. YOC is also currently working on the extension of the product portfolio.
As a pioneer in the industry, YOC benefits from more than a decade of incomparable mobile advertising experience. YOC’s commitment to transform digital advertising through technology and passion for innovation has led the company to a leading position in the mobile advertising business in Europe. The combination of its creative spirit, extensive reach in each of its markets – Austria, France, Germany, Spain and the UK – and its incomparable expertise in Europe’s mobile advertising landscape makes YOC the ideal partner to set you on your way to the future of digital advertising. The specialised ad networks, YOC Media for branding advertising and belboon for performance advertising campaigns, enable publishers to effectively monetise their mobile inventory and advertisers to achieve brand awareness and a strong sales impact. YOC’s success story relies on its people – 120 highly motivated and passionate Digital Advertising experts – whose drive for excellence has led the company to achieve EUR 34.6 million in revenues in 2012.