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arteon

YOC Mystery Ad® - an interactive solution for Arteon's new "Active Lighting System"

Show new product feature in a new creative way

Customer

Volkswagen AG

Challenges

To transmit the idea of a dynamic cornering light through an mobile ad.

how yoc mystery ad® helped

The Arteon is the first Volkswagen to offer a dynamic cornering light with new predictive control functionality:  Arteon illuminates bends even before the driver steers into them. In order to illustrate the special advantages of the dynamic cornering lighting, the content of the mobile page has been covered with a dark overlay. The only light source comes from headlights that illuminate the upcoming bend when the user tilts its smartphone. YOC Mystery Ad® provides an intelligent connection to the smartphone’s motion sensor and turns this technology into a striking ad experience.

arteon

4,34%

Click-Through Rate

5,40 Sec

Time Spent

4,68%

Engagement Rate