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IKEA Inline Mystery Ad

Customer

IKEA

Media agency

Wink

description

By integrating the ad smoothly into the editorial content, the format offers an optimal solution to display many aspects of a product line. Users can browse through the catalogue at their own speed. The exciting display of the advertising message awakens the user’s curiosity and achieves higher interaction rates.

73%

Engagement

50%

Viewability

0,44 %

CTR