YOC Has Appointed Mark Wright As Its UK Managing Director
London, 29. September 2015 – YOC, a leading provider of mobile advertising, has appointed Mark Wright to head its UK operations with immediate effect. He will be responsible for growing YOC’s business in the UK, focusing on data segmentation, cross-device targeting and client relationships with leading publishers, media agencies and advertisers. Mark will spearhead the development of YOC’s mobile premium programmatic business and continue to build on the company’s existing services in this pioneering market.
Mark brings over 20 years’ experience in digital marketing. A leading figure in the digital landscape, he specialises in programmatic advertising – specifically, audience extension and cross-device advertising between online and mobile. He was previously Managing Director of Drawbridge UK, where he established the company’s new cross-device product and quickly built partnerships with the media agency groups Omnicom, Publicis and Havas, among others.
Prior to his role at Drawbridge, Mark was Sales Director for A&NY Media (dmg media) and Managing Director of GMW Media Ltd, as well as the leading UK sports websites Rivals.net and Teamtalk.
Michael Kruse, member of the Management Board of YOC said: “I’m proud to announce that Mark will be heading our UK operations. Programmatic advertising and cross device targeting is a huge growth industry in the UK and Mark’s experience in innovation will take our UK business to a new level. I look forward to working with him as we explore the opportunities in this important market. With Mark on board, we are set to become a leading mobile first advertising platform.“
Mark Wright comments: ”I am delighted to join YOC at such an exciting time. The company has a clear vision for future growth with an excellent reputation and an extremely talented team. I’m looking forward to developing new markets and exploring opportunities for mobile advertising in the UK.
Since its foundation in 2000, YOC has been a pioneer and market leader for mobile advertising, and is currently the leading independent provider of mobile advertising solutions within Europe. Thanks to its ground-breaking technologies such as Programmatic Media Trading and Programmatic Data Targeting, YOC enables advertisers to access specific target groups and make efficient use of their advertising budgets. YOC provides its own SDK infrastructure, a publisher frontend and innovative advertising formats for optimised marketing of mobile advertising inventory. Top international advertisers such as Microsoft, Google, Mercedes-Benz, Vodafone, Coca-Cola, Dior and Samsung work with YOC to implement several thousand campaigns across Europe every month. YOC has an impressive, high-quality mobile premium inventory comprising a portfolio of over 300 international publishers, with extensive coverage and guaranteed brand safety – both for branding and for performance goals. Through its platforms, YOC reaches around 40 million Internet users per month in Europe. In 2012, YOC received the Mobile Gold Award from Cannes Lions for the YOC Mystery Ad format. YOC has been listed in the Prime Standard on the Frankfurt Stock Exchange since 2009, and today it employs 70 people at offices in Berlin, Düsseldorf, London, Madrid and Vienna.