YOC, the leading premium mobile ad network in Europe, will represent Metro.co.uk in the UK

Metro and YOC have signed an exclusive contract to sell premium mobile advertising across the UK’s leading urban media brand’s mobile platform.

As of this month Metro.co.uk will display YOC’s innovative mobile advertising formats which deliver standard and HTML5 creatives.

With this partnership Metro’s fully mobile responsive website joins the leading premium mobile ad network in Europe integrating the UK’s most prestigious publishers.

Metro’s ‘mobile first’ focus continues to drive mobile audience growth, with its busy on the move urbanite audience engaging with the brand’s popular news, entertainment, sports and gaming content more often throughout the day wherever they are. As a result, Metro’s website currently attracts more than 10.9 million monthly UVs, 5.3 million of which are UK based, with 53% of its UK traffic coming from mobile devices. Demand for Metro’s mobile apps also continues to grow, currently hitting more than 2 million downloads.

Matt Teeman, Commercial Director at Metro, commented: “We’ve chosen to work exclusively with YOC because of the network‘s excellent rich media campaign credentials. We understand that the mobile market is increasingly fragmented, but also know the high value of mobile inventory to client campaigns. This move ensures that our premium inventory is easily accessible to our clients, helping them exploit this impactful platform.”

Hannah Graham, YOC UK Head of Sales, commented: “Metro is an extremely strong brand that has a natural synergy with mobile users given that its content and user touch-points have been created to be consumed on the go. The YOC team look forward to working closely with Metro to maximise advertising opportunities across their mobile platform. ”

As a preferred partner for the UK’s leading urban media brand and biggest free newspaper in the world, YOC prides itself on providing an excellent client service and a unique technology platform that ensures optimal performance.

Notes to editors

For further information please contact Lisa Farrell on lisaf@blj.co.uk or 0207 932 1599.

About YOC

As a pioneer in the industry, YOC benefits from more than a decade of incomparable mobile advertising experience. YOC’s commitment to transform digital advertising through technology and passion for innovation has led the company to a leading position in the mobile advertising business in Europe.

The combination of its creative spirit, extensive reach in each of its markets – Austria, France, Germany, Spain and the UK – and its incomparable expertise in Europe’s mobile advertising landscape makes YOC the ideal partner to set you on your way to the future of digital advertising.

The specialised ad networks, YOC Media for branding advertising and belboon for performance advertising campaigns, enable publishers to effectively monetise their mobile inventory and advertisers to achieve brand awareness and a strong sales impact.

YOC’s success story relies on its people – 120 highly motivated and passionate Digital Advertising experts – whose drive for excellence has led the company to achieve EUR 34.6 million in revenues in 2012.

About Metro

Metro is the UK’s leading urban media brand, helping its consumers get more from city life through its print, mobile, web, social and event based platforms.

Launched in 1999 as a concise read for urbanites on the commute, it contains bite-sized news, sport, entertainment and local information that trigger conversations. Distributing 1.4m copies across 50 UK cities and read by 3.5m readers, Metro appeals to a young, affluent and aspirational audience who are increasingly on the move. As such, Metro offers an exceptional suite of digital editions; its Phone Edition across iOS and Android, Kindle and Kindle Fire Editions plus award winning Tablet Edition.

About dmg media

Metro is part of dmg media, the consumer media company of DMGT plc, a leading multi-channel media company encompassing some of the UK’s most-loved brands. Through our national and regional newspapers, websites and mobile services, we connect with over 45% of the UK’s adult population with over 130 million consumer touchpoints per month.*

* Sources: NRS (Jan-June 2011), JICREG (Jan-June 2011), Omniture, Google Analytics, Cognesia (all September 2011), Audience Dynamics, Internal Data, A&N Strategy.