YOC AG: Preliminary figures for financial year 2014 / Strategic realignment has increased gross profit
Berlin, 17 April 2015 – YOC AG (ISIN DE0005932735) has reported the following preliminary figures under IFRS accounting (to allow for better comparability, all figures are presented excluding the business units sold in the financial years 2013 and 2014):
The results in total output amounted to EUR 12.3 million in 2014 (2013: EUR 13.3 million). EBITDA adjusted for non-recurring items related to the restructuring programme came to EUR – 2.3 million (2013: EUR -6.6 million). The adjusted EBITDA has steadily grown over the course of the financial year 2014.
The restructuring programme initiated in autumn 2013 resulted in the sale of weaker growing business units that yielded EUR 5.0 million and in positive effects of EUR 1.4 million deriving from the restructuring process. The positive effect on equity totalled EUR 6.4 million (including EUR 0.4 million in 2013).
Revenue came to EUR 9.4 million in the financial year 2014 compared to EUR 11.9 Million in the previous year. Revenue in the German-speaking market increased by 16% on a year-on-year basis. In Austria, YOC has retained its leadership in the market. It reported a rise in sales by 63%. In Spain, sales dropped significantly due to the losses reported in Q4 2013. The efforts of the new team have started to make progress with the successful procurement of relevant partners in Q4 2014. We anticipate positive sales growth in future by concluding further cooperation agreements (e.g. Shazam). The British market has seen the first positive effects of YOC’s efforts to position itself successfully in the mobile programmatic market in the second half of 2014, which resulted in an improved operating result in Q4 2014.
The transformation of its business model and the strategic focus on becoming a mobile premium programmatic provider have helped the Group to reach a new product level. In 2014, the Group had started to promote the development of product innovations generating higher gross profits. These measures led to an increase in the gross margin to reach 32 % (2013: 29%) and a stronger market position.
Net Income of the YOC Group totalled EUR 3.0 million, including the revenue from the sold business units. Equity rose by EUR 3.0 million in line with the development of the net income of the Group.
The Management Board expects further improvement of operative earnings in 2015 as a result of the strategic realignment.
The 2014 annual report with the final figures for Q4 2014 and the full 2014 financial year will be published on 30 April 2014.
Since its foundation in 2001, YOC has been a pioneer and market leader for mobile advertising, and is currently the leading independent provider of mobile advertising solutions within Europe. Thanks to its ground-breaking technologies such as Programmatic Media Trading and Programmatic Data Targeting, YOC enables advertisers to access specific target groups and make efficient use of their advertising budgets. YOC provides its own SDK infrastructure, a publisher frontend and innovative advertising formats for optimised marketing of mobile advertising inventory. Top international advertisers such as Microsoft, Google, Mercedes-Benz, Vodafone, Coca-Cola, Dior and Samsung work with YOC to implement several thousand campaigns across Europe every month. YOC has an impressive, high-quality mobile premium inventory comprising a portfolio of over 300 international publishers, with extensive coverage and guaranteed brand safety – both for branding and for performance goals. Through its platforms, YOC reaches around 40 million Internet users per month in Europe. In 2012, YOC received the Mobile Gold Award from Cannes Lions for the YOC Mystery Ad format. YOC has been listed in the Prime Standard on the Frankfurt Stock Exchange since 2009, and today it employs 70 people at offices in Berlin, Düsseldorf, London, Madrid, Paris and Vienna.