Premiere DMEXCO 2013: YOC gives new insights into their Media Network

Berlin / Cologne , 17.09.2013 – YOC, the market leader for mobile advertising, will be presenting its product portfolio at DMEXCO , the trade fair for the digital industry. During the event YOC will be giving an insight into its international network.

Dirk Freytag , CEO of YOC, emphasized: “Well-known advertisers such as Vodafone, Alfa Romeo, Warner Bros., Microsoft and McDonald’s rely on YOC’s mobile advertising expertise and excellent reach as well as our innovative advertising formats”. YOC collaborates worldwide with more than 300 publishers, including Metro, The Telegraph, N24, Eurosport, MTV, runtastic , Krone.at, heute.at, Antena 3, La Poste and Meteo France. YOC’s international network stands out with an average click through rate of 1.3 %. The countries leading the average click through rate (CTR) at YOC are Spain, with 2.0%, and France, with 1.8%.

Approximately 42 million unique mobile users are listed in the YOC Media Network: UK figures at the top of the list with approx 14.6 million users. Germany and Spain follow. YOC Group platforms record several billion ad impressions every month. The German market has the most users, followed closely by the English and Spanish markets.

YOC will cover International Practices for the first time this year at dmexco and a number of presentations will be held at the YOC stand, starting at 14:00 on both days of the event. Gary Danks, Head of YOC UK, will open the session on September 18th, at 14:05, with an overview of UK’s mobile market and YOC’s leadership position in the country. This will be followed by a presentation by barcoo, one of the largest German YOC publishers. Benjamin Thym, the CEO from checkitmobile GmbH, will then tell us more about “Digital smart shoppers”. On the second day, radio.de, one of the largest German publishers in our network will hold a presentation at our stand. Bahners Bernhard, CEO of the company, will speak about “Radio in a mobile world”.

YOC and their online performance marketing network, belboon, will be expecting visitors at dmexco in Hall 8, Stand D-031/E-030. As in previous years, they will be there to present the whole digital portfolio of the YOC Group.

Contact

YOC AG
Corporate Communications
Martina Serwene
Karl-Liebknecht-Straße 1
10178 Berlin
Tel.: +49-30-726162-322
Fax: +49-30-726162-222
martina.serwene@yoc.com

About YOC

As a pioneer in the industry, YOC benefits from more than a decade of incomparable mobile advertising experience. YOC’s commitment to transform digital advertising through technology and passion for innovation has led the company to a leading position in the mobile advertising business in Europe.

The combination of its creative spirit, extensive reach in each of its markets – Austria, France, Germany, Spain and the UK – and its incomparable expertise in Europe’s mobile advertising landscape makes YOC the ideal partner to set you on your way to the future of digital advertising. The specialised ad networks, YOC Media for branding advertising and belboon for performance advertising campaigns, enable publishers to effectively monetise their mobile inventory and advertisers to achieve brand awareness and a strong sales impact.

YOC’s success story relies on its people – 120 highly motivated and passionate Digital Advertising experts – whose drive for excellence has led the company to achieve EUR 34.6 million in revenues in 2012.

About belboon GmbH

belboon is one of the three leading affiliate networks in the German-speaking market and is focused on strengthening the growth of its international activities. There are around 1300 advertiser programs and publishers from 30 different countries active on the network. belboon was the first affiliate network in the world to transfer its business model onto the mobile internet. Online and mobile publishers as well as advertisers profit from the network’s outstanding performance and broad reach as well as its market leading technology along with an exceptional level of service.

Founded in 2002, belboon GmbH runs belboon, the affiliate network belonging to the YOC-Group: the European market leader for mobile media.