Adam Gilsenan, Former Head Of Trading At The Mail, Joins YOC To Develop Its Digital Trading Agreements
LONDON, November 26, 2015 – YOC, a leading provider of mobile advertising, has announced the appointment of Adam Gilsenan as Chief Media Consultant. In a newly created role, Adam will develop client and agency relationships, establish trading agreements and connect YOC to digital trading desks as the company continues to expand its operations in the UK.
Gilsenan is the former Head of Trading at The Mail where he was responsible for dealing in high quality content across the publisher’s group portfolio. He will report in to YOC’s UK Managing Director Mark Wright.
Mark Wright commented:
“We are very excited to have Adam on-board to help develop our premium inventory trading solution. YOC has been experiencing tremendous growth in revenues and reputation in mobile advertising across Europe. Adam’s wealth of experience, reputation and commitment to delivering the best commercial opportunities for clients and agencies made him the perfect fit for the role.
Adam Gilsenan added:
“I am thrilled to be joining YOC at a very exciting time and continue my passion for ad trading with a dynamic team here at YOC. Using our network of premium publisher inventory we are offering clients incredible targeting and insight with the addition of a programmatic trading solution to meet their needs. ”
Adam has a wealth of experience in working with digital trading desks and agency sales, having held senior roles at The Mail and The Independent.
Since its foundation in 2000, YOC has been a pioneer and market leader for mobile advertising, and is currently the leading independent provider of mobile advertising solutions within Europe. Thanks to its ground-breaking technologies such as Programmatic Media Trading and Programmatic Data Targeting, YOC enables advertisers to access specific target groups and make efficient use of their advertising budgets. YOC provides its own SDK infrastructure, a publisher frontend and innovative advertising formats for optimised marketing of mobile advertising inventory. Top international advertisers such as Microsoft, Google, Mercedes-Benz, Vodafone, Coca-Cola, Dior and Samsung work with YOC to implement several thousand campaigns across Europe every month. YOC has an impressive, high-quality mobile premium inventory comprising a portfolio of over 300 international publishers, with extensive coverage and guaranteed brand safety – both for branding and for performance goals. Through its platforms, YOC reaches around 40 million Internet users per month in Europe. In 2012, YOC received the Mobile Gold Award from Cannes Lions for the YOC Mystery Ad format. YOC has been listed in the Prime Standard on the Frankfurt Stock Exchange since 2009, and today it employs 70 people at offices in Berlin, Düsseldorf, London, Madrid and Vienna.