This innovative campaign for the new Mercedes EQC uses the YOC Mystery AdⓇ in combination with dynamic battery targeting technology: Based on the battery level of the phone, various creatives are shown that reflect the range of the electric car at this battery level.
After clicking on the display, a suggestion appears on the screen as to which route the user could take with the Mercedes EQC charge level corresponding to the battery level of the phone. The creation is personalized and route suggestions are displayed on a dynamically changing map. On top, the creative smoothly transitions into a captivating video. This new and unique approach gives users the chance to familiarize themselves with the new technology of EQC.
Dynamic. Engaging. Innovative.