Berlin, January 18, 2021– Since the beginning of the year, the technology company YOC has enabled programmatic trading of high-impact advertising formats via the company’s own supply side platform (SSP) VIS.X not only on the mobile web, but also in mobile applications. This expands the company’s platform and product offering and clearly differentiates it from the competition.
With the launch of the VIS.X Software Development Kit (SDK), the company is accessing a new market in the in-app area, which means that the trading volume on the VIS.X platform will continuously increase significantly.
In addition, the VIS.X SDK introduces a technological innovation: The Universal Ad Unit developed by YOC, a feature of the VIS.X SDK, enables all conceivable advertising formats to be combined in a single placement within a mobile application, thereby sustainably optimizing value added. Evgenij Tovba, CTO of YOC explains: «This software approach is directly linked to our VIS.X platform and enables our partners to maximize advertising revenues for their apps with only one technical integration.”
Dirk Kraus, CEO of YOC AG: «Hardly any other SDK is able to trade high-impact formats in a fully automated way. With this technological milestone, we have created a sustainable competitive advantage in programmatic media trading and underline our positioning as an innovative mobile ad tech player.»