YOC launches Technology Platform VIS.X® for High Impact Programmatic Advertising
- VIS.X® offers programmatic trading for high impact advertising products
- With VIS.X®, YOC has established a new programmatic trading platform for international brand-safe premium inventory for all advertisers
- VIS.X® transforms standard advertising media into highly effective advertising messages with no adjustments necessary
- Nissan as first mover on VIS.X®, advertising with the media agency Omnicom
Berlin, 18 January 2018 – YOC has achieved a milestone in its company history with the launch of its own innovative technology platform VIS.X®. The company now stands to gain a sustainable competitive advantage as well as independence from third-party providers, thanks to the programmatic trading of highly effective advertising products,
The purchasing process for advertisers and their trading desks is carried out via private marketplaces within the VIS.X® platform, with no need for further adjustments. VIS.X® transforms and delivers existing advertising formats in real time.
Due to its integration with hundreds of publishers and the VIS.X® platform’s high performance, trading desks can benefit from real-time scalability and international, brand-safe premium inventory for their media buying.
Dirk Kraus, founder and CEO of YOC: “There’s a strong demand in the market for highly effective advertising formats that can be purchased programmatically. Our platform VIS.X® meets this challenge. This gives us a sustainable competitive advantage in the highly complex programmatic media trading business.”
Evgenij Tovba, CTO of YOC: “We wanted to develop our technological platform VIS.X® in a way that makes integration with all DSPs as easy as possible. Due to the high degree of standardisation in programmatic trading, the platform was designed to allow each DSP to handle highly effective ad formats without any further adjustments.”
First mover: Nissan & Omnicom
The media agency Omnicom and its trading desk Accuen were the first to use VIS.X® for an advertising client in Germany – the automotive manufacturer Nissan. Within the platform, Nissan chose the YOC Understitial Ad as an advertising product to run a programmatic campaign for the current Nissan Micra model.
Alex Kraft, Managing Partner Programmatic, Omnicom Media Group: “VIS.X® enabled us to effectively manage high impact formats on smartphones for our client Nissan. Thus, we were able to integrate them into our holistic programmatic strategy.”
Philipp Müller, Brand Strategy and National Marcoms Manager Marketing NISSAN CENTER EUROPE adds: «Mobile is playing an increasingly important role for Nissan in strategic digital campaigns and with platforms such as VIS. X, another exciting offer is now available.”
Information and image material (Download)
- Media presentation (image credit: YOC)
- Video (image credit: YOC)
- YOC logo
- Dirk Kraus (image credit: YOC)
- Evgenij Tovba (image credit: YOC)
With its growth of expertise since 2001, YOC develops innovative digital advertising formats, making them available through its marketplace for both traditional and programmatic buying. With its cutting-edge technology, developed in-house, and tremendous media coverage, the company operates at the forefront of the advertising market. YOC’s proprietary products create positive brand awareness and contribute substantially to changing the advertising market. In this way, advertising clients reach their goals – while at the same time the self-developed, unobtrusive formats improve the user experience. Through its long-standing expertise, transparent procedures and an excellent service, YOC creates trust that confidently convinces customers and partners. YOC has been listed on the Prime Standard of the Frankfurt Stock Exchange since 2009, and has offices in Berlin, Düsseldorf, London, Madrid, Warsaw and Vienna.
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