YOC AG sells its subsidiary belboon GmbH
Ad-hoc statement according to Sect. 15 Securities Trading Act (WpHG)
Berlin, 9 July 2014, 12:10
YOC AG (Frankfurt, Prime Standard, ISIN DE0005932735) announces the sale of its subsidiary belboon GmbH having its registered office in Berlin to ARCUS Capital AG (Munich). The bodies responsible of all companies involved have agreed to this transaction. Both parties have agreed not to disclose the purchasing price. A positive effect on the net income in the IFRS consolidated financial statement of YOC Group 2014 amounting to around 3.2m EUR is expected.
Thus, YOC AG sold its company unit Affiliate Marketing. The transaction serves the consistent focus on the strategic core area of the company – mobile advertising – and its further develop-ment.
YOC is a pioneer and first-mover in the mobile advertising industry and the leading independent provider of mobile premium services throughout Europe. With a portfolio of more than 300 select-ed international publishers such as N24, The Sun, Eurosport, Krone, Elle, Runtastic and Publico, YOC offers technology-driven advertising solutions. YOC has a reach of at least 25 per cent of mobile internet users in the individual European markets. With its own SDK infrastructure, long-term expertise and individual consulting services, YOC is the ideal partner for publishers. YOC Audience Targeting provides precise target-group appeal for branding and performance objec-tives. International top brands such as Microsoft, Vodafone, Dior, IBM, Ikea, Coca-Cola, Nokia, Google and Samsung highly appreciate the innovative strength of the company in the extremely dynamic mobile advertising market. In 2012, YOC received the Mobile Gold Award of the Cannes Lions for the format YOC Mystery Ad. YOC has been listed on the Prime Standard of the Frankfurt Stock Exchange since 2006 and has 90 employees in business locations in Berlin, Düsseldorf, London, Madrid, Paris and Vienna today.