Preliminary figures Q2/2016: YOC with accelerated growth
- Expected revenue growth of around 30% to about EUR 3.0 million in Q2/2016 – around 20 % revenue growth in H1/2016
- Strategic positioning and focus on development of new products support sustainable growth
- Programmatic business share already about one quarter
Berlin, 05 July 2016 – YOC AG (Frankfurt, Prime Standard, ISIN DE0005932735) expects revenue growth of likely 30 % to around EUR 3.0 million for the second quarter 2016. With this, the company records around 20 per cent revenue growth in the first half of the current financial year.
Thus, YOC realised revenue growth year-on-year for the third quarter in a row. This results in equal proportions from the steady growth in the D-A-CH region and from the incipient positive revenue trends in the company’s other locations, in particular the Spanish subsidiary.
The development of new products with better advertising effects and the establishment of the company in the automated trade of advertising inventory are progressing. Dirk Kraus, YOC AG Management Board: “Our next step is to increasingly offer our new products on programmatic platforms in order to sustainably support growth and to further push forward with our positioning as a provider of technology-based mobile advertising.“
Since its foundation in 2001, YOC has been a pioneer and market leader for mobile advertising, and is currently the leading independent provider of mobile advertising solutions within Europe. Thanks to its ground-breaking technologies such as Programmatic Media Trading and Programmatic Data Targeting, YOC enables advertisers to access specific target groups and make efficient use of their advertising budgets. YOC provides technical solutions and creative mobile advertising formats for optimised marketing of mobile advertising inventory. Already in 2012, YOC received the Mobile Gold Award from Cannes Lions for the YOC Mystery Ad format. Top international advertisers from all industries such as Microsoft, Google, Mercedes-Benz, Vodafone, Coca-Cola, Dior and Samsung work with YOC. The company has an impressive, high-quality mobile premium inventory comprising a portfolio of over 300 international publishers, with extensive coverage and guaranteed brand safety – both for branding and for performance goals. Through its technology platforms, YOC reaches mobile internet users worldwide. YOC has been listed in the Prime Standard on the Frankfurt Stock Exchange since 2009, and has offices in Berlin, Düsseldorf, London, Madrid, Warsaw and Vienna. Find out more at www.yoc.com.
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