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Product Marketing Manager (m/w/x) – Mobile Advertising

YOC is a technology company and develops software for the digital advertising market. With the help of our programmatic trading platform VIS.X® we enable an optimal advertising experience for advertisers, publishers and users of the mobile internet and mobile applications. By using the platform VIS.X® and YOC’s proprietary ad formats, advertisers can increase brand awareness in combination with high-quality advertising inventory. Renowned premium publishers offer global media reach and benefit from the high monetization of our platform VIS.X®. As a pioneer in mobile advertising, the company has been operating since 2001 and has been listed in the Prime Standard of Deutsche Börse since 2009. The company’s headquarters are located in Berlin. The company also operates branches in Düsseldorf, Hamburg, Vienna and Warsaw. Further information on the YOC Group and our products can be found at yoc.com.

The Role:

As a Product Marketing Manager (m/f/x), you will work closely with our product development and at the same time be the contact person for our international sales teams. You are responsible for the creation of strong go to market plans for our products and the positioning of our brand and thus have a significant influence on our sales success, as well as on our external image.

The following tasks also belong to your area of responsibility:

  • Planning and implementing the marketing and communication strategy for our product launches – from product naming to positioning and visual identity
  • Turning value propositions into effective sales enablement materials including pitch decks, FAQs, market case studies, etc.
  • Being our brand guardian by maintaining (and further developing) a strongly recognizable brand identity across all communication channels, incl. content creation for social media (LinkedIn)
  • Transforming internal and external market intelligence into strong narratives and marketing activations
  • Being the product marketing expert by providing strategic input on press releases and other marketing activations
  • Closely collaborating with our dev and product teams in the development of the UI/UX of new platform features and products

Your Skills:

You would be a great fit for us if you are interested in advertising and digital marketing and have already gained experience in the media or tech industry. You should also have a technical understanding and the ability to pass this on to your colleagues from other departments. If you also recognize yourself in the following points, we should definitely get to know each other:

  • You have a degree in a media-related field, have successfully completed a comparable vocational training or have gained know-how through relevant practical experience
  • You have solid professional experience with a minimum of 2 years in the advertising technology industry
  • Product marketing experience, or experience of partnering with product teams would be beneficial
  • You have a strong understanding of the digital advertising ecosystem and emerging technologies
  • You have excellent presentation and communication skills to be able to convey complex technical capabilities in an easily understandable way
  • You have very good knowledge of MS Office programs, especially PowerPoint, and have already gained experience with the Creative Cloud (Illustrator, InDesign, Photoshop) and ideally WordPress
  • You have fluent German and very good written and spoken English skills

What we offer:                                                

YOC stands for „Your Opinion Counts”. This idea guides us as a company and defines the understanding of our teams.

Inspire – Progress – Connected – these values are lived at YOC and determine our corporate culture. We offer you the opportunity to actively contribute to the shaping of your role, to give new impulses and to implement your ideas independently. It is our goal to support you in your personal and professional development, and together, and to create the future of Ad Tech.

In addition to an attractive and modern workplace with optimal transport connections and the option of Mobile Work, we offer in-house language courses, international company events, and without say, organic fruits & coffee.

Are you interested?

Send us your CV and become part of our open and dynamic team. Your contact, Belinda Topp, is looking forward to your application.