by Nielsen & YOC | The multiple forms of content and advertising in the digital space make it increasingly difficult for brands to capture the users' attention and interact them with their brands and products. This study examines to what extend High-Impact advertising elicits user engagement and the impact this has on their brand metrics.
by Nielsen & YOC | Advertisers and media planners have long known that reach and contact frequency contribute significantly to the success of advertising campaigns. It is not only important to address a target group in high reach, but also to attain a sustainable branding effect through repeated exposure. But can we optimize brand awareness by rethinking the choice of ad format and contact frequency?
In June 2020, Apple announced the plan to restrict the Identifier for Advertisers (IDFA). With the release of iOS 14.5 these restrictions are now coming into effect and raise many questions in the mobile ecosystem.
Google blocking 3rd-party cookies in Chrome as of January 2022 is the last in the chain of steps taken by major browsers in an attempt to address user privacy issues. Now it's time to establish new solutions and technological innovations.
by Nielsen & YOC | With advertising budgets shifting to mobile devices, the industry is focusing on finding innovative ways to reach consumers. More and more advertisers are turning to high-impact ad formats. But how does the use of these formats affect brand awareness?